A term that describes the current way of clothing production for a significant part of the fashion industry. Consumers want new clothes every month and don't want to pay too much for them. This results in the production of affordable collections with a high turnover rate. Fast Fashion is one of the most harmful industries in the world. In addition to contributing to climate change, this industry is also guilty of underpayment, exploitation and child labor.
At the moment there is some choice for sustainable fashion, but we think it is not enough. Moreover, we believe that the current sustainable brands can’t compete with the established brands. We believe that the current designs of sustainable clothing cannot convince Fast Fashion consumers enough to choose sustainable. That is why we founded Dom Amsterdam. We produce trendy fashion where all business processes are entirely focused on sustainability.
We work directly together with 'Alaraj Atelier' founded by Mohamad from Syria. Mohamad had his own clothing workshop in Syria and now he started one in Amsterdam. We have deliberately chosen a local producer to be as closely involved as possible in the production process and thereby minimize the adverse effects of transport.
We only use residual materials for the production of our bags. This includes old clothing, curtains and cut-off residues from companies. There are still many people and companies in the Netherlands who throw away textiles, we approach them so we can recycle and reuse them. Furthermore we want to expand our product line with clothing. To produce clothing, we’re aiming to buy deadstock, so the same concept as with our bags. At the moment we're making a start with 100% Biological Cotton (GOTS certified) because we do not have the connections for deadstock yet. Dom Amsterdam sells fashion with a story. The world is becoming more sustainable and fashion cannot fall behind.